BUFFALO – A new study which compares garment resale models concludes that ‘trade-in’ strategies are more successful – both environmentally and economically – than ‘peer-to-peer (P2P)’ marketplaces.
Researchers at the University at Buffalo, in the US state of New York, wanted to determine which resale strategy was the more effective in the booming secondhand fashion market.
Their study, due to be published in the Production and Operations Management peer-reviewed journal, claims to be the first to quantify the profitability and environmental impact of different apparel resale models.
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