STOCKHOLM – Swedish outerwear brand Isbjörn has outlined a new sustainability roadmap as it commits to reducing its carbon emissions by a minimum of 50 per cent by 2033 and becoming a net zero company by 2045.
The Stockholm-based business has pledged to becoming ‘fully circular’ by 2030 to support this cause, and has established plans to leverage repair and reuse solutions, transition to renewable energy and invest in ‘sustainable’ forestry solutions.
“We will publish yearly measured reports and be completely transparent as we progress in our journey, aiming to reduce carbon emissions by at least 4.2 per cent each year to achieve our 2033 goal,” noted Selma Jakobsson, Isbjörn’s production and sustainability manager.
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