DUBLIN – Fashion giant Primark has announced that it is to make its lowest priced t-shirts from more sustainable materials as part of its mission to make ethical shopping more affordable.
All of the lowest priced t-shirts in Primark’s ‘essentials’ range will come under the Primark Cares label, indicating they are made with recycled or more sustainably sourced materials, from this month.
And, moving forward, the company says all of the cotton in the lowest price t-shirts from its menswear and kidswear ranges will come from Primark’s Sustainable Cotton Programme, the largest of its kind of any fashion retailer.
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