LONDON – Sportswear giant Nike has launched a robot-augmented system designed to extend the life of trainers as a pilot project at its flagship Nike Town store in London.
The BILL (Bot Initiated Longevity Lab) system is designed to clean and repair shoes with selected customisations as part of Nike’s bid to extend product life and reduce environmental impact.
“The thing is, maintaining old product is deeply personal. People will go to great lengths to care for their favourite shoes,” said Noah Murphy-Reinhertz, sustainability lead, Nike NXT.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
