THE HAGUE – Fashion conglomerate H&M and sporting gear retailer Decathlon have made commitments to the Netherlands’ Authority for Consumers and Markets (ACM) to market their products’ sustainability credentials more accurately following the outcome of a recent investigation.
The ACM had assessed the manner in which the pair advertised certain products and took issue with their vague use of terms such as ‘eco-design’ and ‘conscious’ without specifying the sustainability attributes which warranted such descriptions.
Having accepted ACM’s findings, H&M and Decathlon will avoid any sanctions having donated €400,000 (US$400,000) and €500,000 (US$500,000) and pledged to abide by guidelines.
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