MUMBAI – Consumer research of 6,000 Indian citizens has found people to be passionate about the way their clothing is produced, with most respondents suggesting they’d pay more and even opt for inconvenient services if it ensured that goods were ethically made.
Undertaken by cloud platform OpenText, the survey highlighted the extent to which social sustainability matters to the country’s population.
Lou Blatt, senior vice president at OpenText, commented: “The ethically minded consumer is exercising more control over their buying power. Brands can no longer claim they act responsibly if they have no visibility into their operations or those of their suppliers.”
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
