DUBLIN – Fashion giant Primark has announced it is to become the first retailer to feature Spanish textile recycler Recover’s RColorBlend fibre – a blend of recycled cotton from textile waste and low impact dyed recycled polyester – at scale.
RColorBlend is produced by blending Recover’s coloured recycled fibre from textile waste with a recycled carrier fibre. Colour accuracy is achieved by mixing the two types of fibres, with no additional garment dye required.
Primark’s RColorBlend leisurewear range – which includes t-shirts priced at £6 and sweatshirts priced at £11 – will be available to customers in selected stores across all 14 of its markets in Europe and the US.
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