H&M joins Circulose as ‘scaling partner’

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Fashion giant will start to replace its man-made cellulose with fibre made from textile-to-textile recycler’s pulp

STOCKHOLM – Circulose has entered into a partnership with fashion giant H&M which aims to transition a "substantial share" of its man-made cellulosic fibre (MMCF) to material made with the textile recycler's pulp.

H&M is a longstanding partner of Circulose going back to its days as Renewcell when, in 2020, it entered into a five year agreement to use up to 10,000 tonnes a year of its product.

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